Bloggers are our modern day storytellers. They’re not marketers, as many like to think, but humans with emotions, history, baggage – and specific views of the world. In other words, they are all walking stories, ready to be told.
Stories are more powerful today than ever. Why?
- We are drowning in information. Good stories can cut through the noise.
- Personal stories feel “real” vs abstract concepts, statistics, or logical arguments
- Stories capture people on an emotional level, creating a deeper, intimate bond.
- Stories are memorable. People forget facts but remember stories.